Posts Tagged ‘marketing’

Posted by XanderRichards at 30 March 2012

Category: News

Review copies are going out…  Once in the hands of the reviewers I’m at their mercy!  Let me make this perfectly clear though:  I don’t expect glowing reviews; I want honest ones.  If any book review happens to be both, this blogger will be very pleased indeed.  N.B.; if you’re into reviewing books and would like a review copy, please get in touch.

It’s funny:  I’ve finalized the manuscript for my spy novel and sent it off to Bookbaby for epub (the filetype that most e-readers use) formatting.  Yet I’m so used to coming up with ideas and edits for the text that my brain’s still doing it without having to try.  This is a bit of a pain because some of them are good ideas which can’t be included now—but they might make it to the sequel(s).  I also find I’m worrying about small details as though they’ll ruin the whole thing in the eyes of the reviewer.  Yesterday I went off on some mental rabbit-trail about a character holding a certain object, only to find that in my nervousness I’d recalled it inaccurately and there was nothing actually wrong.  I think I need to chill.

Printing out review copies has been an interesting exercise.  How to fill a room with the essence of laser printing or what?  They make a certain highly recognizable niff which seemed to pervade the whole office.  It turns out that the book prints on exactly a hundred pages of letter, double-sided with a ten point font.  I don’t know what speed this particular laser printer is supposed to run at, but it made short work of the 172,000 word book and squirted out three whole copies before the toner died (which, in fairness, was already getting low).  When I went to buy a new toner cartridge I realized—with shock—the methodology by which the printer manufacturers are driving such nice cars:  The printer may be a couple of hundred bucks, but the four toner cartridges total more than twice as much and there are no third-party versions available.  So everyone rushes out to buy the printer thinking what a good deal it is, then they have to sell their children to afford the next toner.  Whilst such cunning on the part of the manufacturer reeks of cheating in my eyes, I do kinda wish I’d thought of it.

Right, I must away.  These review copies aren’t going to laminate, bind and post themselves!

Roger and out, X.

Posted by XanderRichards at 26 March 2012

Category: News

Today I sent Bookbaby my spy novel ‘COAST: An Act Of Burial’ for publication!!

I’ve set a provisional release date of Monday, April 30th.  Can anyone tell me the significant event which happened on that date in 1945?  Of course there’s no connection; it’s just coincidence.

I’ve been assigned an ISBN already (that was quick) and conversion to the appropriate e-reader formats is ongoing.  We’re on the way, folks!

Roger and out, X.

Posted by XanderRichards at 24 March 2012

Category: News

Get excited:  It’s coming!

The last week has been a bit of a blur with all the copyrighting of my spy novel and associated business.  I’ve made some very useful contacts and learned a lot.  If I thought I knew anything about copyrighting before, I certainly do now.  A great big thank you to Kenny Van Horne who was amazingly helpful.  I also got myself a mailbox address to use for professional purposes.

The next thing is to decide on a release date.  This is something I’ve got to hash out with Steve, my social media marketing tech guru.  I hadn’t really considered this question before, but Steve tells me he needs a little bit of lead time to ramp up his efforts before the book comes out, which is fair enough.  It’ll also allow time to do press releases and other things that I can take care of from my end.  Now, I’ve had a number of people tell me that they want this espionage thriller released yesterday, and I’m very grateful for the enthusiasm.  But don’t worry, another week or two isn’t going to hurt.

Steve’s been talking some very encouraging figures and I confess it would be great to make mega millions off book sales, but I’m a realist.  Let’s be honest; ‘COAST: An Act Of Burial’ is just one of a great many new espionage books.  However, look at the example of Suzanne Collins’ ‘The Hunger Games’, the movie of which opened yesterday across North America.  The first novel in the series was originally published a mere four years ago.  Very quickly the publisher quadrupled the initial production run and now there are nearly three million copies in print.  Not only is Collins just the sixth author to join Amazon’s ‘Kindle Million Club’, but it was announced recently that she’s become the all time Kindle top seller.  That’s an awesome story of success.  So yes, I’m a realist, but a hopeful one.

Anyway, get excited; it’s coming.  ‘COAST: An Act Of Burial’ will be out soon and everyone will be able to read it.  I’m excited myself, but also quite nervous.

Roger and out, X.

 

Posted by XanderRichards at 20 March 2012

Category: News

Dear friends, readers, interested parties and random websurfers, I received confirmation today that my copyright registration is all clear and I can therefore announce the title of my spy novel.

COAST: An Act Of Burial

What’s all this about, I hear you ask, so let me explain.  The narrative revolves around a highly secret ‘black ops’ unit who are tasked with the retrieval of two hijacked tactical thermonuclear warheads.  Their unit is called the Covert Operations And Surveillance Team or COAST for short.  COAST hovers between the military and a civilian agency in terms of administration and organisation.  Thus its agents operate comfortably in both the gritty world of bombs and bullets and the sleeker, somewhat more civilised but nonetheless sinister world of international espionage.  Think of it like James Bond meets the SAS.

As to the meaning of ‘An Act Of Burial’, well, you’ll have to read the novel and find out for yourself.

Also check out the final version of the cover image.  Hasn’t Jon done a brilliant job?

With the copyrighting in place I can now proceed with publication.  Expect more news within the week!

Roger and out, X.

Posted by XanderRichards at 15 March 2012

Category: News

Today—which is, by the way, the Ides of March—I had news from a friend in the United Kingdom from whom I sought advice when writing the action for the finale of my spy novel.  I needed to know what would be a good rifle to feature in the book and Guy Wood was incredibly helpful.  He also kindly made sure that I knew how to delineate between what is a bullet, a cartridge and so forth, commenting to me at the time that a book he’d read was somewhat spoiled by the author’s lack of knowledge in this area.  So no worries, we got it sorted and one of Guy’s favorite rifles makes a brief but definitely significant appearance in the finale.

Now, Guy’s website is a brilliant tech resource for firearm enthusiasts, target shooters, hunters and the like.  But upon visiting it recently I discovered that he now does book reviews.  I therefore asked if he would be kind enough to review my novel when it’s published and guess what?  He said yes!  I therefore think that the least he deserves is a mention in my blogger postings and I plan to include his website in a Resources page which will go live after the novel becomes available.  But for now, here’s Guy’s awesome website, Rifles In The UK.  Please go and check it out!

I met with Jon the artist today and he kindly gave me a whole bunch of materials he’d worked on to ‘rehearse’, if you like, for the cover painting.  Now, I find this stuff absolutely fascinating, so I think what I might do at some point is to make a video of the ‘evolution of the cover’ and morph between the different iterations.  I think it would be fascinating to watch how it changes.

If you’re new to my website but not social media, why don’t you go and befriend me on Facebook or follow my inane ramblings on Twitter?  Both of them now get my Question Of The Day, a little feature I’ve started doing for fun.  Each day a new (and hopefully challenging) espionage-related question is posted.  There are no prizes right now, it’s just a bit of fun.  But why don’t you have a go?

Finally, did you hear that the Encyclopedia Britannica is to cease of publication as a piece of printed literature?  That’s tragic!  I suppose like most things the online revolution has affected it, because it’ll only be available in future via that outlet.  Shame but, hey, they call it progress.  I’m not entirely sure I agree.

Roger and out, X.

Posted by XanderRichards at 13 March 2012

Category: News

Great news!  The copyrighting of the cover painting of my spy novel happened today.  So the image is ready to go.  All I have to get is a letter of permission from Jon the artist (hopefully less than a thousand words LOL) so that this blogger doesn’t end up behind bars.  I’m not great with legalese, so I’m using a broker to take care of such things for me, rather than creating a lot of litter myself by filling the forms in wrongly.

I recently had a discussion with a colleague who asserted his opinion that copyrighting is going to die out and that this was a sign of the times.  I’m not sure I disagree.  I think in the long term it’s certainly possible.  Let’s face it – all over the world people are infringing others’ copyrights and some seem to have a very cavalier, “catch me if you can” attitude.  Nonetheless I’ve heard of several successful prosecutions in recent years.  Who doesn’t have a music MP3 of a commercial market record on their computer somewhere?  Anyway, I think copyrights will stay as they are for a good few years yet, so I’m slotting into that bracket.  I am still hoping to be able to announce the tile of my espionage book by the end of next week!

Changing the subject in a hard left curve, I am so grateful to live in Saskatchewan.  When I lived in Europe I was always forgetting the time change, daylight savings as they call it here.  I remember my embarrassment at turning up to places either an hour early or an hour late, depending on the time of year.  Now I suppose we’re all so engaged in social media that we’re unlikely to miss it thanks to many online reminders.  But here in Saskatchewan we don’t have to remember it and I’m really glad about that!  I’m sure the spies in my novel would have some clever spy gadgets which would figure out the time change for them, but maybe an ordinary GPS receiver will do that, I don’t know.

So anyway, that’ll do for now but I can’t deny I’m excited.  I don’t want to say too much, but Steve’s internet marketing tech is starting to work amazingly well.  Shhh… don’t whisper a word!

Roger and out, X.

Posted by XanderRichards at 13 March 2012

Category: News

Okay so here we are… it’s mid-March and I am buzzing around like a blue-assed fly trying to get everything finished and put into place.

Thank God I took the call to have one last editing pass through the book because I’ve actually been finding a couple of tiny errors.  These have been fixed, so far, as I’m about three quarters of the way through the chapters.  My spies are looking—and reading—better than ever before and I’m very pleased with how it’s turning out.

In other news, Steve my internet marketing – tech – social media entrepreneur / guru / chief cook and bottle washer has been driving traffic to my Twitter feed.  Goodness knows how he does it, but I’ve now got more than 600 folk following me on there.  Amazing!  Apparently, once you get to ten thousand, they offer you all sorts of mad incentives and advertising deals.  Cool – I’m 1/17th of the way there!

Okay I’m going to go out on a limb and say I will be able to announce the title NEXT WEEK!  So stay tuned – the best laid plans of mice and men being what they are!  Whilst you’re at it, go ‘like’ my author page on Facebook please!

That’s all from this blogger for today.  Roger and out, X.

Posted by XanderRichards at 4 March 2012

Category: News

I had a short discussion recently about the very start of a novel, that very first sentence, line or paragraph.  My nephew Zac drew my attention to the inaugural line of Philip Reeve’s ‘Mortal Engines‘, which is “It was a dark, blustery afternoon in spring, and the city of London was chasing a small mining town across the dried-out bed of the old North Sea.”   What a fascinating way to draw one’s reader into the story.  There is a clear meteorological description to which the reader can relate and which can be easily imagined, followed by something totally abstract (towns and cities which move?!) and then some information; the North Sea has dried up, and it happened historically.  All of this combines to lure the reader in by letting them know that there is something interesting here; so let’s explore it.

The very clever and (to me) highly useful James Thayer has put an excellent article about this very subject on his superb blog, Novelpro.net.  Thayer presents a number of examples from notable works including ‘Agincourt‘ by Bernard Cornwell and Alexander Dumas’ ‘The Three Musketeers‘.   Although he doesn’t cite it, I think my favorite is this, from Max Shulman’s ‘Sleep Till Noon‘:  “Bang! Bang! Bang! Bang! Four shots ripped into my groin and I was off on the greatest adventure of my life!”   Sounds painful!

For a long time the first line of my espionage novel was, I confess, rather bland.  So I changed it.  That line is still in the text, but in a place where its blandness becomes informative and part of the telling.  I recall a story about another author—whose name slips my mind for the moment—that received a rather discouraging rejection from a publisher.  They changed the first and last pages, sent it back and got an immediate acceptance!  So I’ve got a new first line and, whilst I don’t think it’s really up there with Reeve and Shulman, I think it’s good.  My spy novel simply begins with the words “Why do I have to kill him?” — a ‘death’ sentence.

Roger and out, X.

Posted by XanderRichards at 26 February 2012

Category: News

Well, my friends, it looks like the end of February is upon us and I’ve not even got to releasing the title of my spy novel yet, never mind the book itself.

But we are SO CLOSE!

It’s not really my fault; I’ve been working like mad to make this happen.  The reason for the delay is good.  It’ll mean a better release, better sales and—most importantly—a better end product.

This week:  copyrighting of the image, final text edits.  Next week:  copyrighting of the text, sending to publication broker.  The week after that:  submission to Libraries and Archives Canada.  And then:  publication.  That’s how things are supposed to work out but, the best laid plans of mice and men being what they are, I guess we’ll just get ‘er done as soon as possible.

I’ll definitely keep you posted!

Roger and out, X.

Posted by XanderRichards at 25 February 2012

Category: News

So, as they say on the BBC, here is the news.  Gas prices have shot up.  Whatcha gonna do?  But I digress…

The cover painting‘s now had its professional photograph taken.  I was very privileged to be able to hang out at Jon’s artist studio and meet the photographer, Grant, who was amazingly knowledgeable and clearly knew exactly what he was doing with photography.  It was almost a mini-lecture on digital photography techniques, and I learned a lot.  Then, last night after some amazing bangers and mash cooked by his own fair hand, Jon showed me the pretty much finished design which will actually go on the front of the ebook (and we hope, in future, the spy book).  Honestly, it’s awesome!

Talking of which, those jolly nice people at BookBaby recently announced that they’ve taken on more retailers and distributors.  This is great news!  My espionage novel will be sold via Amazon, Apple iStore, Sony Reader Store, Barnes and Noble, Baker and Taylor, Gardner’s (in Britain), Kobo, Copia and eBookPie.  This also means that it’ll be available in over two hundred countries!  Holy cow… I didn’t even know there were that many countries.  But whether you live in Canada, the United States, Australia, New Zealand, India, Ireland, the United Kingdom or anywhere else in the anglosphere, it’ll be available to you.  Heck, you’ll probably be able to buy it off Kijiji eventually!

My internet marketing entrepreneur friend Steve is busily organizing the social media marketing aspect.  I’ve made him an admin on my Facebook page and he’s already working on getting video up there.  He’s made a preliminary video and written some music for it, which is kinda cool.  This will all somehow lead to a page where you can download a PDF of the Prologue (although the last line of it will be missing, so as not to spoil the book).  Anyway, as you’ll doubtless have gathered if you’ve been reading for a bit, all this computer tech geek bananas is somewhat beyond me, so I’m leaving it to the experts.  Me, I’ll just try my best to be a faithful blogger and blog this blog.  Please forgive my slight overuse of the world ‘blog’ though.

Had an excellent meeting and beer yesterday with a new colleague, Devon from Thread Media.  He’s another marketing whiz and knows a thing or two about the publishing industry having worked for a publisher in New York.  Devon’s also writing a novel although he’s currently a couple of months away from publication.  However, it’s really good to talk to other writers about the process.  I’m looking forward to being able to help Devon as I’m traveling ahead of him, so to speak.

I don’t know whether you’ve been keeping up on movie news recently, but there’s a film coming out called Act Of Valor, starring genuine US Navy SEAL personnel.  Although the trailers look great, it’s receiving some negative reviews, so I’m not sure whether I’ll go to see it yet, but I do wonder how it’ll do in the Oscars / Academy Awards.  I will confess that the movie’s title is slightly similar to the title of my novel, but as my title was planned at least twenty years ago and, according to copyright law, you can’t copyright a title anyway, I think we’ll be okay.

That’ll do for now.  You have a great weekend!  Roger and out, X.